The all-new 354hp Audi S5 Coupe is here – announces Audi in its latest commercial.
The 60-second spot, titled “Monster” and created with the idea that “sometimes, to tame a monster, you have to unleash one of your own”, features a man driving through the night a red Audi S5 Coupe until he arrives at an isolated wooden shed, where a bull is held in chain. After stopping, at first, at distance, the man gets the car close to the shed’s door so that the bull could see it. The next scene shows fireworks and features a male voiceover inviting people to get on their feet for “the nastiest most terrifying bull in the state of Texas”. The bull makes its way to the bull ring, and so does the man driving the S5 Coupe. The reflection of the red car can be seen in the animal’s eyes, as it is ready to get in the arena. The man leaves the car and enters the arena, as well, where he makes the bull sit down with a simple hand gesture. Amazed to witness such a skill, the spectators stand up, raise their hats, and give him a round of applause.
The spot ends with the tagline “Progress is never backing down” and with the company’s logo, while the S5 Coupe
speeds down an empty highway, at night.