The building material supplier 84 Lumber has released part one of its first Super Bowl commercial, inviting you to “embark on an unforgettable journey”.
The 90-second spot, titled “The Journey Begins” and set to run before the halftime break, features a Mexican woman and her little daughter travelling across the boarder to America. Throughout their journey, the kid collects pieces of plastic that she uses to craft something kept secret so far.
The full spot, featuring the border wall that Donald Trump is planning to build (and the reason why Fox banned this ad in January), will be released during the halftime break and available only online.