Wendy’s has released a new commercial, inviting you to not settle for frozen and get, instead, fresh beef hamburgers at Wendy’s.
The 30-second spot, titled “Cold Storage”, shows you “what Othr Guyz don’t want you to see”, namely the frozen beef used for making their hamburgers.
The ad starts with the entrance in a frozen beef storage belonging to the company “Othr Guyz”, where an employee uses a hair dryer to defrost the frozen meat, while in the background Foreigner’s 1977 single “Cold As Ice” is playing.
The spot ends with the onscreen lines “Don’t settle for frozen beef” and “Fresh, never-frozen beef” under Wendy’s logo.