University Credit Union has launched a new ad campaign for 2017, with the tagline “It’s Better Here”, which includes a 30-second TV spot, radio spots, billboards and digital ads.
The 30-second spot features a young woman speaking about her experience with University Credit Union: “I tried several of the big banks, but something was always just missing. I was done being just another account number. My friend always talked about how much she loved University Credit Union. I thought you had to go to the U to be a member, but you don’t. It’s easy to join. I made the move and I’m so happy”, says the young woman, inviting you to “check it out for yourself”, justifying that “it’s just better here”.
The commercial ends with the bank’s logo and tagline on screen, “It’s Better Here!”.