“You have a big influence on your kids. So teach them the right lesson of cooking” – this is the piece of advice given in Uncle Ben’s US latest commercial, titled “Teach”.
The 15-second animated spot features a man and his little son doing all kind of things together, such as the dad teaching the kid how to ride the bike, taking a sunbath with each of them reading something, and cooking with Uncle Ben’s. In order to show how important the father figure is for kids, a child voiceover sings as follows: “I want you to show me the way every day”.
The ad ends with the voiceover saying the brand’s tagline, “Begin with Ben”, and with the types of rice from Uncle Ben’s, namely Long Grain & Wild Rice, Ready Rice – Chicken Whole Grain Brown, and Whole Grain.