U.S. Bank has launched a new ad campaign with a series of spots carrying the tagline “The Power of Possible”.
The 60-second spot features a couple’s dog living in a small apartment, who becomes over time more sad because of the conditions he meets during his walks: crowded places, with many people and very little space for him, urban interdiction to keep off the grass, large-size dogs drinking the water from the bowl before him and intimidating him, cars speeding in all directions. But the sign “No dogs allowed”, placed at the entrance of an university campus, becomes the drop that spills the glass.
The next day, when called by his owner to go out, he doesn’t want to leave the couch. When he finally gets out, his day brightens up: his owners have bought a big house, with a big yard, with grass. He runs towards it with joy, delighted that he will have enough space to play.
“Whatever your financial goals are, an U.S. Bank Wealth Management Adviser can help make them a reality. Talk to one today”, says the voiceover at the end of the spot.