“On February 5th, Snickers presents the world’s first live Super Bowl commercial, starring Adam Driver and other less famous actors” – this is how the “Curtains” teaser released by the candy marketer begins.
The promo reveals that the full spot for the Big Game will include “a showdown, stunt horses, and some other stuff we’re still thinking of”. Curious fans have the chance to see a horse auditioning in another teaser posted on the brand’s YouTube channel, titled “Horse Casting”. The white mount, standing next to a life-sized cutout of Adam Driver, is being asked by the man leading the casting how he would deal with the pressure of being watched by more than 112 million people. “Ok, nice”, says the latter, even though the animal showed no reaction.
Anoter teaser features an audition for a dead cowboy, with a man dressed as a cowboy playing dead next to a life-sized cutout of Adam Driver.
The 30-second spot featuring Adam Driver will mark the brand’s third consecutive commercial during the Big Game.