Skittles has released its Super Bowl commercial, modifying a little bit also its tagline by adding “Romance the Rainbow” next to the famous “Taste the Rainbow.
The 30-second spot features a teenage boy under near his girlfriend’s house, at night, throwing with Skittles toward her window. As he tries to wake her up, he also shouts her name. Katie doesn’t come up to the window, though, and the reason is what makes the ad funny: she and her mother, father, grandmother and unexpected guests (a thief, a police officer and a beaver – yes, you read it right) pass one after the other in front of the window, but seated, to that they couldn’t be seen, to receive a candy into their mouth.
“Romance the Rainbow, Taste the Rainbow” – says the voiceover at the end of the spot.