Old Spice has released a new ad campaign, with two commercials so far advertising the Odor Blocker Invisible Solid Antiperspirant Deodorant and the Sweat Defense Soft Solid Antiperspirant Deodorant.
The 15-second “Lean Times” spot features a man and his wife in the underarm hair of a man who uses Old Spice.
“Times been lean since Old Spice. Fields done near dried up”, says the man.
“Ain’t-a’nuff sweat to grow the potatas!”, answers his wife.
“At least we got each other”, continues the man.
Suddenly, though, the woman gets dragged away by a roll of hair, making her scream “Ahhh!”.
The spot ends with the brand’s tagline, “For these drying times”.