Kia Super Bowl Commercial 2017 – Melissa McCarthy – Iceberg Teaser

Melissa McCarthy - Iceberg Commercial

Melissa McCarthy – Iceberg Commercial

“What has Melissa McCarthy gotten herself into now?” – you’ll definitely ask yourself this after seing the latest teaser released by Kia for its Super Bowl commercial, promoting the 2017 Kia Niro.

The spot features the American actress in a Kia Niro, looking a little bit worried around, and then calling the Roadside Assist. “Just curious. Do your services still apply if I’m not technically on a road or.. land?”, asks Melissa. As the filming angle changes, we get to see why she’s raising this question: her car is on an iceberg.

The spot ends with the onscreen line “Roadside Assistance” and the hashtag #SmarterWay.

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