“What has Melissa McCarthy gotten herself into now?” – you’ll definitely ask yourself this after seing the latest teaser released by Kia for its Super Bowl commercial, promoting the 2017 Kia Niro.
The spot features the American actress in a Kia Niro, looking a little bit worried around, and then calling the Roadside Assist. “Just curious. Do your services still apply if I’m not technically on a road or.. land?”, asks Melissa. As the filming angle changes, we get to see why she’s raising this question: her car is on an iceberg.
The spot ends with the onscreen line “Roadside Assistance” and the hashtag #SmarterWay.