HUGO BOSS pushes the limits of convention and breaks the rules of tailoring in its new ad campaign, “Your Suit, Your Way”.
The German luxury fashion house reveals the unique attitude of the Superblack suit in a 85-second spot, starring the American cliff diver David Colturi.
Shot on location on Malta’s coastline, the ad features Colturi, dressed in a Superblack suit, jumping from a clifftop, from a height of almost 30 metres, and performing a series of flips and twists before plunging into the sea.
According to the German label, the Superblack suit helps you stand out while wearing one thanks to its unique fabric, “completely pigment-saturated wool yarn”, to its “unparalleled depth of color”, to its style and cut. Those who are not into black, have an option: the Supernavy suit, available from HUGO.