Heineken has brought in Neil Patrick Harris to advertise Heineken Light in a 15-second spot.
“They said it was impossible to have great-tasting light beer. Boom! Award-winning Heineken Light, brewed with Cascade Hops. And they also said it was impossible to hypnotize you”, says the American actor in the 15-second spot, holding a bottle of Heineken Light and moving it so that he could hypnotize viewers. “You are getting sleepy”, he says. Apparently, the camera man has actually got sleepy. But also Harris got a little sleepy, judging by the way the beer almost falls from his hands.
The spot ends with the tagline “The best light beer you’ve ever tasted”.