Cadillac has launched a new ad campaign consisting in a series of “Short Journeys” directed by visionary Sam De Jong, to promote some of its cars, namely the CTS-V and CT6 Sedans, Escalade SUV, and XT5 Crossover.
The spot dedicated to CT6, titled “Grace”, highlights that, with the Bose Panaray Sound System, this Sedan has the style and performance to help you escape. In order to illustrate this idea, the short film features a woman who pushes and gets pushed on the sidewalk, while walking toward her Cadillac CT6 and trying to hear what she’s being told to do in her Bluetooth.
After getting in the car, she turns the music on, which, thanks to the Bose Panaray Sound System, has an amazingly relaxing effect, and makes her imagine how different and graceful her walk to the car would have been if she had heard well her boss’s instruction on the phone.
The film ends with the woman leaving from the respective neighborhood and with the onscreen line “Sound Design Cadillac CT6 Bose Panaray Sound System”.