Budweiser Super Bowl Commercial 2017
Budweiser has released a 15-second teaser for its Super Bowl commercial, titled “Born The Hard Way”.
The spot starts with a mysterious young man entering a bar where a 19th century atmosphere flows. As he makes his way among other clients, an older man looks at his shoes and tells him “You don’t look like you’re from around here”.
Budweiser’s Big Game ad is about Adolphus Busch, the brand’s founder (played by Sam Schweikert), who emigrated, in 1857, from Germany to St. Louis, in the US.
