Kia has released a new 15-second teaser for its Super Bowl commercial featuring the 2017 Kia Niro, scheduled to air during the 3rd quarter of the Big Game.
The spot, titled “Run”, stars actress and comedian Melissa McCarthy running for the hills. Obviously, for the moment we don’t know the reason why she’s running, but we will find out soon. So far, other two 15-second teasers, titled “Many Names” and “Needs & Wants” respectively, have been released with McCarty serving as voiceover.
Launched with the hashtag #SmarterWay, connected with the tagline for this year’s campaign, “A smarter kind of crossover”, the teasers introduce the Kia’s hybrid, described as “the most fuel-efficient crossover ever”. Kia was the first automaker to announce their plans to air a Super Bowl commercial. Last year, Kia had Christopher Walken in their Big Game commercial, showcasing Kia Optima.