WoolOvers has released their first ever branded TV advert, highlighting that knitwear means more to the wearer than any other piece of clothing.
The 30-second spot, created in cooperation with creative agency Golley Slater and titled “More Than Just Knitwear”, features a woman wearing knitwear on various occasions which become special moments, such as a hug with the loved one at the end of the day, the start of a new, maybe cold day, a cuddle with the kid.
“You the softest of hugs, the end of a long day, the start of a new one, my favorite thing about cold days. The color in my Monday morning blues, my school running joy, and you’re the cuddle I never forget. To me, you are just more than knitwear” – says the female voiceover.
The advert ends with the voiceover saying “Quality, Natural Knitwear from just £20”.