Virgin Holidays invites you to “seize the holiday” as the Virgin Holidays Sale is now on and “it won’t last forever”.
The 30-second spot, titled “The Virgin Holidays Sale Won’t Last Forever”, features hundreds of people of all ages, from kids to seniors, in swimsuits, running from the beach towards the sea, where the word “SALE” is “written” in the water with buoys and floats. As people get close to the “SALE”, they aim to put their hands on a buoy or on a float and use it to have fun.
The commercial ends with the voiceover saying “The Virgin Holidays Sale. It won’t last forever. Sale now on. Seize the Holiday” and adding the company’s tagline “At all protected”.