Shoe Carnival has released a new commercial, inviting you to “remix your holiday” with women’s boots, on sale now starting from $19.98, and with the Buy One, Get One 1/2 Off promotion.
The 45-second spot, directed by Tim Milgram, features a group of kids wearing shoes from Shoe Carnival in a school dance performance, on the rhythms of a remixed Nutcracker theme, and an enthusiastic mother in the public smiling with pride at her daughter.
As the ad continues and the show given by students is over, we get to see the mother in a Shoe Carnival store, leaving with several shoe boxes in her hands. The kids on stage are actually dancers, in the person of Kyndall Harris, Dytto, Lily Frias, Jaja Vankova, Poppin John, Laida Yates, and Ron Myles. The proud mom is played by Donielle Artese.
The commercial ends with the voiceover inviting you to grasp at the opportunity to get shoes at convenient prices and saying the brand’s tagline, “Shoe Carnival, a surprise in store”.