M&S has released a new advert featuring the Ergoflex Slim Fit Stretch Jeans, which allow you to do even yoga while wearing them.
In order to prove it, the fashion retailer has put the jeans to the test by sending a guy wearing Ergoflex to a yoga class. A video camera documented his “adventure” among several women sporting appropriate gear for this type of activity and the objective has been reached: the spot proves that, “no matter how much twisting and turning you do, these stretch jeans will move effortlessly with you”.
Now we get to understand the reason why the ad has been launched with the strapline “Tried & Tested”.