L’Oréal Paris has launched a new ad campaign, with their brand ambassador, Eva Longoria, in the spotlight, to promote Magic Retouch, the solution for concealing grey roots in one quick spray.
The French cosmetics brand presents episode 7 from the Texting Stories series, titled “The Unexpected Birthday Party”, with Eva in the main role as she’s invited to have a drink by her BFF, who has organized a birthday party for her. When she arrives at the apartment door and sees the festive arrangement inside, steps back and uses Magic Retouch to cover her grey roots. In just 3 seconds, she manages to change completely her look of her hair colour and shine at the party.
“3 seconds to flawless roots” – says the voiceover, who counts to three and adds “Roots gone”.
As the spot ends, we see Eva entering the room and, acting surprised, asking her friends, who shout “Surprise”, “What are you guys doing here?”.