Two weeks have passed by since the release of Frankie’s Holiday commercial and Apple has launched a new one, featuring the iPhone 7.
The 30-second spot, which seems to be, at first sight, a Romeo and Juliet movie starring children in the leading roles, proves to be a school play, where a father films the young actors from the public with an iPhone 7.
As the commercial ends we see the man, moved to tears by his little daughter’s performance, holding the smartphone and focusing on her face.
“Your movies look like movies on iPhone 7” – is the onscreen line at the end of the ad.