Mannequin challenge has been “accepted” also by Candy Crush. Its latest commercial in color bomb style is created based on the viral Internet video trend where people remain frozen in action like mannequins while a moving camera films them.
In the 30-second spot there is a young woman who walks through the streets of a city “frozen in time” and then starts playing Candy Crush.
Taking a lollipop launched to her by a worker, she smashes a minivan covered in chocolate and then other sweets in the middle of the street.
“Smash it at Candy Crush. What are you waiting for?”, asks the voiceover at the end of the advert.
The song playing in the trailer is “It’s Oh So Quiet” by Amanda Fondell.