Volvo Commercial – ABC of Death

ABC of Death, the unofficial commercial for Volvo Autonomous Driving, released at the end of October in Germany, has gathered thousands of positive reviews.
Done by Filmakademie Baden-Württemberg advertising agency and directed by Dorian & Daniel (Dorian Lebherz and Daniel Titz), the spot features several dumb ways to die, such as being hit by a bus, eaten by pigeons, knocked down by the dresser while dusting it, exploding after digging too deep in the courtyard, having a stroke while driving. But the man who dies while driving, being on a Volvo, does not kill Gary, who’s crossing the street, because the car can break by itself.
“V is for Volvo who knows how to cheat. Stay Alive” – this is how the spot ends.