Sudocrem invites you jump in and “give it all you’ve got” in its holiday advert. The 40-second spot features dozens of kids and their parents jumping on beds brought over by the over-the-counter medicated cream brand in a square.
The ad starts with several men filling the square, at dawn, with beds, and continues with kids bouncing joyfully. While adults passing by watch smiling, the children, who seem the happiest to try out the beds, engage even in pillow fights with their peers.
The voiceover mentions that Sudocrem helps soothe, heal and protect everybody’s skin.
The song used in the ad is “Jump (For My Love)” by the American pop band The Pointer Sisters.