Replay has launched a new ad campaign, created by Mert Alas & Marcus Piggott and Art Partner, featuring the new Touch jeans for women, described as having “an amazing smooth factor and a rich, attractive fabric”.
The 35-second spot, released with the tagline #TouchIt, stars Stella Maxwell, Joan Smalls and Irina Shayk sporting Super Skinny Fit Touch Jeans. The three supermodels have left their bras at home and, with an all-natural look, they pose sensually in front of the camera, while in the background a catchy song is playing.