Pampers believes that “every touch of love matters for a premature baby” and this is why Preemie Swadlers have been created. The preemie diapers are the smallest diapers ever, designed with NICU nurses to wrap the tiniest premature babies in a gentle loving touch, and this idea is conveyed in the brand’s latest commercial, titled “A Touch Of Love”.
The spot, showcasing that #TouchesofLove are important to a premature baby, features several premature babies in their cribs at the hospital, and in the arms of their parents, whose voices become voiceover in the ad, talking to their babies: “Here’s a little touch, my darling. A little souvenir. Something to keep with you. Even when I can’t be near. Let her wrap you in its calm like the warm summer air. Let her show you that you’re loved much more than you’re aware. A touch of love. That’s what I leave with you. For a tender loving touch will last the whole night through”.