
Boss The Scent – Anna Ewers and Theo James
Hugo Boss has released a new film starring Anna Ewers and Theo James in order to showcase the new seductive fragrance for men and for women.
The 30-second spot, directed by Darren Aronofsky (famous for Requiem for a Dream, Black Swan and Noah), features the German top model and the British actor using the new Boss fragrance and attracting each other, conveying the idea that this perfume is designed to “elicit a hidden seductive power that envelops the wearer with a captivating allure”.
The track used in the ad is “High for This”, performed by The Weeknd.