Title: Sleeping Beauty: It’s What You Do
HP: “What if Prince Charming’s kiss never woke Sleeping Beauty? What if Sleeping Beauty was never actually asleep at all? This latest ‘It’s What You Do’ campaign commercial turns a classic fairy tale on its head with one of the oldest tricks in the book”.
Prince Charming: What?
Sleeping Beauty: Is he gone? Finally, I thought he’d never leave…
Woman: Why are you texting my man at 2 a.m.?
Sleeping Beauty: No..
Man: If you want someone to leave you alone, you pretend like you’re sleeping. It’s what you do. If you want to save fifteen percent or more on car insurance, you switch to Geico.
It’s what you do.
Woman: Taking selfies in the kitchen does not make you a model.