Nike Football presents the NikeGrip Sock in its latest commercial.
The 30-second spot features the sock design, while on the screen the following information is provided:
“If you’re only getting traction on the outside of your shoe, you’re losing half the battle. Nike Grip twists 100x the standard number of fibers in an athletic sock into nikegrip yarns, producing the ultimate in anti-slip traction. Traction from inside out”.