General Mills promote themselves as Cereal as Real as Kids in a new commercial starring a really cute kid, at the grocery store.
The 15-second spot features the young boy, wearing a pair of blue spectacles, at the cereal section in the
grocery store, saying to an old man “I like your face”. The latter, with a surprised look, gives him a glimpse, smiles and then takes a box of Cheerios and leaves.
“I loved his face” – says the boy to his mom afterwards.
The voiceover says: “Kids don’t know how to act fake. So we’re learning to be more like them. We’re removing the artificial flavors and colors from General Mills cereal”.