Nike continues its “Unlimited” campaign with a new commercial, starring Nyjah Huston, showing there’s no limit to how long he will grind a rail.
The 30-second spot, titled “Unlimited Fun with Nyjah Huston”, features the professional skateboarder trying to defy a new limit.
The voiceover says: “Nyjah Huston, pro skateboarder, nailed another tray flip. Now, he’s gonna lock into a quick smith grind”. When Huston doesn’t give signs of doing it quickly, the voiceover adds “I said quick” and asks the camera man who waits for Huston to get down the rail if they should order a pizza.
The track used in the ad is “Never Die” by FNDTY, blending electronic, rock and noise music with catchy hooks.