Nike’s “Unlimited” campaign continues with a new ad, featuring Chris Mosier, the first transgender athlete to make the men’s national team, to remind you that “your limits are only defined by you”.
The 30-second spot, titled “Unlimited Courage”, is created like a conversation between the voiceover and Chris, who is shown training throughout the day for the big competition.
“Hey, Chris, how’d you know you’d be fast enough to compete against men?”, asks the voiceover.
“I didn’t”, comes the answer.
“Or strong enough?”
“I didn’t”.
“Yeah, but how’d you know the team would accept you?”
“I didn’t”.
“Or that you’d even be allowed to compete?”
“I didn’t”.
“That must have been though. Didn’t you ever just want to give up?”
“Yeah. But I didnt’t”, answers Mosier.