Coca-Cola Olympic Games Commercial 2016 – Together Is Beautiful
Coca-Cola has brought back the controversial “Its Beautiful” commercial, aired during the 2014 Super Bowl, to celebrate the start of the 2016 Olympic Games.
The 60-second spot, now titled “Together is beautiful”, features America’s expansive landscapes, scenes from various neighborhoods, metro cityscapes and tucked-away cafes and also Americans representing diverse ethnicities, religions, races and families, all found in the US.
Set to “America the Beautiful” sung by Americans in seven languages, the spot has been considered by some alteration of a patriotic song and by others an appeal to multiculturalism or diversity.
