Tommy Hilfiger introduces its new fragrance “The Girl” in a 30-second commercial, starring the brand’s global ambassador, Gigi Hadid.
The model, who has designed a capsule collection for the American fashion house, set to hit shops this fall, is a nautical goddess in the spot. Surrounded by several men on a pontoon, she walks as if she was on a catwalk, at a certain point, she pushes one of the guys into the water and she beats another one in arm wrestling.
The song used in the ad is “I Follow Rivers”, performed by the Swedish artist Lykke Li.
Lyrics
Oh, I beg you, can I follow
Oh, I ask you, why not always
Be the ocean, where I unravel
Be my only, be the water where I’m wading
You’re my river running high
Run deep, run wild
I, I follow, I follow you
Deep sea baby, I follow you
I, I follow, I follow you
Dark doom honey, I follow you
He a message, I’m the runner
He the rebel, I’m the daughter waiting for you
You’re my river running high
Run deep, run wild