Target has launched a Back to School ad campaign to showcase their offers on school supplies, kids’ clothing, backpacks and lunchbags.
The 30-second “How To Use A Backpack” spot features Emily and Juliana showing us all the creative ways they use their Embark Backpack. The two girls say they use the backpack as a basketball, as a science experiment, as an emergency umbrella, to help feed a friend, and for a drum solo. Luckily, this type of backpacks is durable and guaranteed to last for one year.
“I just use my backpack for books and stuff”, says a young boy at the end.
The commercial ends with the tagline “To Creativity & Beyond, To School & Beyond, a kid-made production”.