Target has launched a Back to School ad campaign to showcase their offers on school supplies, kids’ clothing, backpacks and lunchbags.
The 15-second “A Lunchbox Story” spot features two little girls, Stephanie and Katrina, who learn, on the first day of school, that it only takes one small thing, such as the same lunchbox, to go for not friends to totally friends.
The commercial ends with the tagline “To BFFs and beyond, a kid-made production”.