New Balance’s latest commercial, released to advertise the 3000v3, described as “a running shoe on spikes”, introduces the Venezuelan professional baseball player José Carlos Altuve.
“How about an even longer season? 15 minutes back-to-back, 7 days/week a season. Give me all four seasons. Give me 48 hours between the championship and opening day. Because whoever said the season was too long, never played the game”, says the second baseman for the Houston Astros of Major League Baseball.
The 30-second spot ends with the onscreen lines “More comfort. More Performance. More Baseball. The 3000V3. New Balance. Always in Beta”.