L’Oréal Paris has launched a new TV ad starring Eva Longoria, to promote the Revitalift Cream, “the world’s number 1 for anti-ageing”.
The 30-second spot features the beautiful 41-year-old American actress with a makeup-free look saying: “Some wrinkles, like the vertical ones, make you look sad”. The voiceover then mentions that Revitalift Anti-Wrinkle and Extra-Firming Cream by L’Oréal, enriched with pro-retinol, “helps reduce the appearance of wrinkles”, and adds that “skin feels firmer”.
Longoria, who is the Brand’s Ambassador since 2005, specifies, throughout the ad, that “it works” (*the cream) and that she can see
a difference on her face.
“This summer uplift your skincare Revitalift SPF 30, so you can fight wrinkles and the sun” – is the piece of advice given by L’Oréal to all women. The commercial ends with Eva Longoria saying “I’m worthy”.