Liberty Mutual Insurance has released a new commercial, titled “Coverage Compass”, to advertise its mobile app, which makes it easy to know what you’re covered for and what you’re not.
The 30-second spot features a young woman saying: “Your car insurance policy is 22 pages long. Did you read every word? No. Only lawyers do that. So when you got rear-ended and you needed a tow, your insurance company told you to look at page 5 on your policy. Did it say “Great news. You’re covered” on page 5? No. It said bla, bla, bla, bla, bla, bla”.
The advert ends with the voiceover saying: “The Liberty Mutual App with Coverage Compass makes it easy to know what you’re covered for and what you’re not” and adding the tagline “Liberty stays with you”.