Hefty has released a series of new commercials starring the professional wrestler John Cena, to advertise the Ultra Strong Drawstring Trash Bags.
Cena, who has become, this summer, the new spokesperson for Hefty Brands, appears – so far – in two spots.
The “Pec Flex” spot features him at the cash register, in a supermarket, explaining to the cashier that, every time people save money by buying Hefty, his pecs “do that” (bounce). Immediately after having heard Cena saying this, the woman standing in line behind him goes in a rush to the shelf with Hefty Ultra-Strong Trash Bags, which are available at a new low price, and takes as many boxes as possible, with both hands.
“I like saving money”, she says smiling and looking at Cena’s pecs again.
The commercial ends with the voiceover inviting you to get the new Hefty Ultra-Strong with Arm & Hammer Odor Control. “Now Costs Less Than Glad”.