The British outdoor adventure company Go Ape have launched their first TV advert, with the tagline #TakeTheFirstStep, to encourage people to take the first step and live adventurously this summer.
The 30-second spot features several persons enjoying outdoor activities in a forest, organised by Go Ape, such as zip-lines, rope bridges and others.
The first step – that’s how the journey begins. You may say you can’t, we say “you can”. So go on. Take the first step!”, says the voiceover.
Go Ape runs Tree Top Adventures, Forest Segways, Tree Top Junior Adventures and Zip Trekking Adventures.