Fruit of the Loom carried out an experiment to find out if people would buy the brand’s underwear if it was taken out of the package and revealed the result in a 34-second spot.
The Victoria’s Secret Angel Lindsay Ellingson was part of the experiment, along with other several women. The underwear model loved Fruit of the Loom underwear, according to the ad. She is shown, actually, saying about a particular item that “it is very nice” and “unique”.
When the cashier tells her that everything in the store is actually Fruit of the Loom and it is all packaged, Ellingson smiles and says “You convinced me”.