Coca Cola has released a new ad campaign to celebrate the 2016 Olympic Games.
The 60-second spot, titled “Gold Actions”, features several athletes, such as the Romanian high jumper Alina Astafei, the American track and field athlete Aries Merrit, synchronized divers Patrick Hausding and Sascha Klein from Germany, the Chinese gymnasts Lu Chunlong and Zhang Chenglong, the American pole vaulter Jennifer Suhr, the South Korean judoka Kim Jae-Bum, the American swimmer Nathan Adrian, the Australian hurdler Michelle Jenneke, the British sprinter Jodie Williams, the Ukrainian boxer Denys Berinchyk, the American wrestler Rulon Gardner, the Spanish handball player Veronica Cuadrado, the Canadian badminton player Michelle Li, and the rugby union player Seabelo Senatla from South Africa.
While in the background plays the Coca-Cola anthem, “Taste The Feeling” by Avicii and Conrad Sewell, the onscreen lines say: “Who jump highest and take it seriously. Gold is for the Brave. For the Passionate. Who do the Unexpected. For Team Players. Anyone Can Be Gold. Share Your Gold Moments. #ThatsGold”