Chase Bank has released a new commercial to advertise its financial guidance services.
The 60-second spot, titled “The Respectful Grandson Longform”, features a man trying to master one of his family’s old recipes. With his mother’s help, who gives him expert tips, he manages to recreate the dish and to get his grandmother’s approval.
At this point, the voiceover says: “We value keeping family traditions alive. We can help you preserve your family’s future with the investment expertise of J.P. Morgan.”
The next scene features the man and his pregnant wife going to a Chase branch and getting financial guidance from a Chase Advisor.
The commercial ends with the voiceover saying “Financial guidance while you’re mastering life. From Chase. So you can”.
The lyrics of the song playing in the background say:
Where are the walls echo with laughter
And every room has its own chapter
So many stories to feel above
Defense our edge…
When I return to home…