BlackBerry has released a 30-second TV ad to showcase the virtual unboxing of PRIV.
According to the ad, “the revolutionary PRIV by BlackBerry combines Android and its millions of apps, with legendary BlackBerry security”. With “best-in-market encryption technology”, it ensures security against hackers at all times. Moreover, PRIV “has all the features you’d expect in a smartphone, but vastly superior to what you’re used to”.