AT&T introduces Ticket Twosdays, a new way to say thanks to their customers. With this new option, AT&T customers can bring any friend to the movies on Tuesdays, for free, using a promo code received directly from AT&T.
The buy-one-get-one offer is available on weekly basis at participating AMC Theaters and Regal Entertainment Group theaters. Unfortunately, this gratitude program applies only to post-paid customers.
In order to advertise this Thanks program, AT&T has launched a series of dedicated TV ads. One of them, titled “Boyfriend”, features a guy inviting the girl he likes to a movie. He talks about the AT&T’s program, mentioning that any friend can be brought over. To his disappointment, the girl wants to bring her boyfriend, who is literally just around the corner.
His attempt to retract the invitation, saying that his phone will be needed at the entrance, is thwarted by the girl’s boyfriend, who takes the guy’s phone and asks for the pass code. Unable to refuse providing the pass code, he mentions it, making the girl exclaim that it matches with her birthday.
The conversation ends with the girl leaving with her boyfriend and the AT&T customer remaining alone, saying “you’re welcome” behind the couple.