Sherwin-Williams launched a new TV commercial to advertise their Paint Shield, featured as the first-ever EPA-registered interior latex paint able to kill certain bacteria on painted surfaces within two hours of exposure.
The 30-second spot of the American company, that celebrates this year its 150th anniversary, stars a young woman who, after painting walls with Paint Shield, is happy with the result.
The voiceover says: “This is how you apply the first paint that kills bacteria. Sherwin-Williams Paint Shield continuously kills 99,9% of bacteria, totally breakthrough, surprisingly the same, and it’s only available at Sherwin-Williams”.