General Mills launched a new TV commercial to advertise their offer: for every specially marked General Mills Cereals, the buyer gets
a free character from the upcoming “The Secret Life of Pets”, scheduled to be released in theaters on July 8.
In the 15-second spot, the voiceover says: “You can collect all six stars of “The Secret Life of Pets”, rated PG, only in specially marked boxes of PG Cereals, part of this good breakfast”.