The latest commercial for Kraft Macaroni & Cheese is aimed to pinpoint the lack of artificial flavors, preservatives or dyes in the famous mac and cheese.
The 25-second video starts with a man saying: “Earlier this year, we started selling Kraft Macaroni & Cheese with no artificial flavors, preservatives or dyes. But nothing’s really changed”.
Next to him, two kids fight over who has more macaroni on their plate, to justify the ad name (“Fight”).