Title: The Story of Vans
About – Vans, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand.
So there’s this guy. Yeah – this guy. And this guy decides to make a better deck shoe.
This better deck shoe. With a rubber sole that looked like waffles and stuck like syrup. And a customer upper made up of whatever fabric you were feeling. And surfers dug that.
So pretty soon these shoes started popping up all alng the coastline. Including a little shop in Santa Monica. Where some hoodrat kids had started surfing asphalt.
Carving banks, hijacking pools and reinventing skateboarding in the process.
So by the time they showed up to Del Mar in matching blue ’44s, these shoes was essential as the board themselves.
Then the guys were like “Hey can you make them like this?”
So we did. Which lead to this shoe. Which lead to this shoe. Which lead to a stripe down the side.
And kids sketching up the uppers.
Then this guy took over and got these shoes traveling off the wall and into the ruckus.
Sticking to the floor and bouncing around pits before ending up in Hollywood.
Blowing up in a movie the lawyers say we can’t mention.
Whatever. You know the one. From there we took it international.
While uniting kids from Sao Paulo to Shanghai under a checkerboard flag.
And bringing the underground to the main stage one show at a time.
Creating the House of Vans to give a nation millions of place to come up.
Just like those came before them.
So while groupies line up to chase the next fad, we’ll keep rockin our vans.
Just like we have the last 50 years.
Same as it ever was, only sometimes a little different.
This is our story and we’re sticking to it because we’re the Van Doren Rubber Company. But you can call us Vans.